This book from business coaching expert Matt Bell examines how business-to-business buying and selling have changed post-pandemic, making content marketing an essential component in any B2B company's go-to-market strategy. "Content Marketing: Making the Magic Happen" provides B2B marketing leaders with a structured guide to leading their company's content marketing efforts and explains how to operationalize a sustainable strategy that uses content marketing to drive top- and bottom-line growth, even if the company's resources are limited.
(Tags : Content Marketing: Making the Magic Happen: A B2B Marketing Leader’s Guide to Growth through Effective Content Marketing (Unabridged) Matt Bell Audiobook, Matt Bell Audio CD )